The Idea Generation Camp was held under the umbrella of the Sustainable Innovation Lab - Idea Generation Camp entitled “Design Thinking: From a challenge to a project”, where 20 trainees from Egyptian universities participated. This camp aimed to train participants on the use of design thinking methodology to help them develop their ideas and proposals in a way that enhances the chances of transforming these ideas into profit-generating economic projects that help implement the sustainable development goals (SDGs) in action.