The Egypt Entrepreneurship & Innovation Center (EEIC) continues its efforts to support the entrepreneurial ecosystem across various Egyptian governorates through its distinguished initiative, EEIC on Wheels. In its second round, EEIC visited Horus University in New Damietta from October 13 to 15, organizing a series of activities targeting entrepreneurs and startup owners. The events featured the participation of Dr. Mohamed Mamdouh Abdelkhaleq, Executive Director of the Entrepreneurship and Training Center and University Advisor.

The three-day program included an intensive ideation bootcamp designed to introduce participants to the fundamentals of design thinking methodology and techniques. Through interactive sessions and hands-on exercises, entrepreneurs explored innovative problem-solving approaches, refined their business ideas, and developed user-centered solutions. This tour aligns with EEIC’s commitment to supporting and empowering entrepreneurs across Egypt by connecting them with valuable resources and networks to foster innovation and competitiveness in the market.