A framework which can help ensure that a product or service is positioned around what the customer values and needs. It is formed around two building blocks: the customer's profile and the companyโs value proposition, each consisting of three segments. In the customer profile section, businesses identify their customers' jobs to be done, their pains (challenges, obstacles), and their gains (desired outcomes, benefits). In the value map section, businesses outline how their products or services address the customers' jobs, alleviate their pains, and create gains.
ุฅุทุงุฑ ูู ูู ุฃู ูุณุงุนุฏ ูู ุงูุชุฃูุฏ ู ู ุฃู ุงูู ูุชุฌ ุฃู ุงูุฎุฏู ุฉ ุงูู ูุฏู ู ูุฌู ุญูู ููู ูุงุญุชูุงุฌุงุช ุงูุนู ูู. ูุชููู ูุฐุง ุงูุฅุทุงุฑ ู ู ุฌุฒุฆูู ุฑุฆูุณููู: ูุตู ุงูุนู ูู ูุงูููู ุฉ ุงูู ูุชุฑุญุฉ ููุดุฑูุฉุ ุญูุซ ูุชุฃูู ูู ู ููู ุง ู ู ุซูุงุซุฉ ุฃูุณุงู . ูู ูุณู ูุตู ุงูุนู ููุ ุชุญุฏุฏ ุงูุดุฑูุงุช ู ูุงู ุงูุนู ูุงุก ุงูุชู ูุฌุจ ุฃู ุชููุฐุ ูู ุดุงูููู (ุงูุชุญุฏูุงุชุ ุงูุนูุจุงุช)ุ ูู ูุงุณุจูู (ุงููุชุงุฆุฌ ุงูู ุฑุบูุจุฉุ ุงูููุงุฆุฏ). ูู ูุณู ุฎุฑูุทุฉ ุงูููู ุฉ ุงูู ูุชุฑุญุฉุ ุชูุถุญ ุงูุดุฑูุงุช ููู ูุชูุงูู ู ูุชุฌุงุชูุง ุฃู ุฎุฏู ุงุชูุง ู ูุงู ุงูุนู ูุงุกุ ูููู ูุฎูููู ู ู ู ุดุงูููู ุ ููุฎูููู ู ูุงุณุจูู .
