The process of randomly presenting two versions of a page or a website (version A which is the existing design or version B which contains one difference) for potential visitors/ customers, in order to detect their reactions based on the version they saw, to know which version performs better.
Customers who buy a certain product or technology and they can be categorized into five groups: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
A form of marketing through which public attention is attracted for a product or service via paid advertisements. This involves promoting products or services to a wide audience through various channels, including paid ads on social networks, broadcast, or print media.
ِA name, term, sign, symbol, association, trademark or design which is intended to identify the products or services of one provider or group of provide, and to differentiate them from those of competitors. A brand comprises both functional and emotional components that establish a connection between customers and the product or service.
