A set of beliefs and impressions held by customers towards the company and its products and services. These impressions are formed through their previous experiences and interactions with the brand, prior perceptions retained based on advertisements or others' experiences with the brand, and their understanding of your company's vision and mission.
A commerce model where a company sells its products or services to other businesses, rather than individual consumers, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer.
A commerce model where businesses sell products and services directly to consumers, usually online. For example: Amazon & Noon
A commerce model referring to companies that sell their products, provide services, or offer information to governments or governmental agencies. This includes dealing with public sector organizations that issue bids and tenders in the market.
